Are you dying? No? Good.
Don’t let this subheadline shock you. Jess will explain her reasoning behind those words.
And I promise you that you’ll look at business and life differently from now on.
Jess is an amazing creator. She runs three publications. And she is by far the most laid-back person I've ever met. But don’t let her chilled look fool you.
Under the hood is a seasoned creator who knows the ropes of the Substack game. And her philosophies and one-liners are golden.
I learned a ton during this conversation. And I’m sure you will too.
But before we start… If you like more of these conversations and how-to articles about offers, launches, and life. Make sure you hit subscribe to get the latest in your inbox.
Click the button below to join the fun.
This is what you can expect:
→ What Miami and Substack have in common when people stop rushing.
→ Why a clear offer can start before the big audience shows up.
→ What getting fired can do to somebody who was already ready to leave.
→ Why perspective might be the thing people pay for.
→ How to test the thing before you build it for three months.
Are you ready to find out what went down? Check out the video.
And I love to hear your comments.
Some soundbites to dig into:
Jess
“It's important for humans, for us to socialize with others and connect with others and have that sense of community.”
Virgil
“The connection that Substack Live builds, it's really insane versus an article and a note and a post.”
Jess
“If you have nothing going on or like if you're like in a bad mood or something, there's someone on Substack going live.”
Virgil
“What I love about Substack is the openness.”
Jess
When I check out Substack Lives, there are good people going live more than not.”
Virgil
The only way to find out whether an offer works is to make many offers and fail.
Jess
“The most questions I got are about how to grow on Substack and how to get paid, subscribers.”
Virgil
“Everybody can copy each other's concepts and growth tactics and hacks and articles and everything, but they can't copy you.”
Jess
“The easiest way to build your offers is by looking at others. No one's reinventing the wheel.”
Virgil
“When you have a unique way of solving a specific problem, price is not an option anymore
Jess
“I know I can get a job anywhere.”
Virgil
“That speech made my skin crawl, literally.”
Jess
There are so many different ways to make money, and like, it's unlimited.”
Virgil
“People pay for perspective.”
Jess
“Not everyone has the same risk tolerance.”
Virgil
“Substack is the doorway. It’s not the end destination.”
Jess
“I still want to be trading stocks in the future, hopefully get my doctorate in nursing, and hopefully be having seven-figure newsletters on Substack.”
Virgil
“People are willing to pay you a lot more because they perceive your value differently than you and your mind inside do.
Your action steps.
☐ Start one live this week and listen for the connection it builds, not only the subscribers it brings.
☐ Write the one question people keep sending you, then create an offer around that question.
☐ Ask five people what they want from you before you build anything.
☐ Put a price on the concept first and let paid feedback tell you what to build.
☐ Switch to paid only when the page already has five to ten articles.
When you find this post valuable, please leave a comment and share it with somebody who needs a gentle push in the back.
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